The Secret to Sriracha Success

The Secret to Sriracha Success

Sriracha hot sauce, made by Huy Fong Foods, which David Tran founded 33 years ago in Los Angeles, is one of the coolest brands in town. Solely growing on word of mouth, this brand has never spent a cent on advertising, and has no plans to do so in the future.

So what’s the secret to sriracha’s success? How did it make it on the countertops of Momofuku Noodle Bar restaurant in New York? Why was it one of three new flavors chosen in Lays potato chips’ new flavor contest? Well, apparently it’s the fresh chilies.

Click the photo above to read more on the history of Sriracha.

Best Decision Ever.

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Restaurant: Yume Wo Katare

Address: 1923 Massachusetts Ave, Cambridge, MA 02140

Type: Japanese

Foodie Mate: Pearl (a spontaneous venture on a gloomy, wet, cold Friday night after work)

Ambience: It’s a casual establishment with an odd sense of pressure. Maybe it’s being in such tight space with the chef and staff. Or maybe it’s the hungry glares of awaiting customers. It instills a sense of discipline and respect. Everyone’s just focused on enjoying and finishing the huge bowl of ramen in front of them.

The Ramen: There’s only two options at Yume Wo Katare: Ramen with 2 slices of pork ($12) or with 4 slices of pork ($14). It’s basically $10 for the ramen & broth, plus an additional $1 for each slice of pork. Additional toppings are free (more pork fat, more bean sprouts, or more garlic). It’s the greasiest, richest, fattiest and most dense broth I’ve had yet. Ramen is handmade every morning that are thicker than usual. I highly recommend the garlic addition, as it provides a nice pungent break from all the grease. The portion is a bit daunting, but just eat and enjoy. You’ll be surprised when it’s all gone.

Fun Facts about Yume Wo Katare:

  • Name translates to: Tell me your Dreams. “Yume” means dreams in Japanese, and “Katare” is tell. 
  • Owner’s all about encouraging people to pursue their dreams. You’ll see people’s dreams written up and framed all around the restaurant. Pay $10 to display your dream for a month; $30 for 3 months; all the way up to $10,000 for 10 years.
  • Chef asks each and every customer, “Ninniku iremasuka? (do you want garlic?)” It’s nervous waiting for your turn.
  • No takeout/boxing up your leftovers option, so come hungry.
  • There’s a sign that says “Do your best to finish your bowl” and if you do, you get a smiley “good job” from the Chef and all the staff. Worth it? Definitely.

The Verdict: Is it worth all the hype? I think so. A meal at Yume Wo Katare transports you to another world. It’s a at-least-try-it-once sort of place. Come on a day with crappy weather and the usual hour+ wait will be reduced to less than 5 minutes. The elation you’ll feel when your ramen is served will be even more memorable.

Coca Cola’s “Chock Chok” Mobile Campaign

Coke’s recent “Chock Chok” campaign demonstrated the immense potential of mobile marketing. The innovative quality is impressive. They created great incentives with various discounts that were easily attainable. They furthered their reach by bringing it the experience into movie theaters.

Watch the video and see for yourself!